Brightfin, a rising star in the It managment and financial services sector, sought to revamp its brand image and forge a stronger connection with its audience. The goal was clear: elevate their visual presence, create impactful campaigns, and enhance engagement across various platforms.
Creative Director
Periscope Equity
Brightfin
2023
As the Creative Director at brightfin, I dived headfirst into the challenge. First, we needed a fresh look. I led the rebranding effort, infusing the brand with a new visual identity that aligned with their values and resonated with their audience.
Collaborating closely with the Partnerships and Sales teams, we crafted campaigns that stood out in a sea of financial content. From clever state-of-the-union white papers to engaging email marketing and SEO strategies, every piece was carefully designed to capture attention and deliver value.
But it didn't stop there. I had a vision for an interactive platform that would immerse users in the brightfin experience. This platform became a hub of engaging content, combining valuable insights with an approachable tone.
Approach:
Cam Sherrill
0
Brightfin
Achievements
- Brightfin's brand gained a fresh and modern look that echoed its innovative spirit. Engagement soared as the carefully crafted campaigns resonated with the audience. The interactive platform became a go-to destination, fostering a deeper connection with users.
Outcomes
- Reimagining Brand Identity: A fresh look can breathe new life into a brand, aligning it with its core values and audience expectations.
Crafting Engaging Campaigns: Tailored campaigns that deliver value and resonate with the audience are the key to boosting engagement.
Interactive Experiences: Interactive platforms provide users with an immersive and memorable experience, fostering a deeper connection.
Creative Collaboration: Partnering closely with different teams yields innovative and holistic solutions that drive success.
"A Fresh New approach to B2B Marketing and Creative"
- Brightfin C Level
Creative Director
Brightfin, a rising star in the It managment and financial services sector, sought to revamp its brand image and forge a stronger connection with its audience. The goal was clear: elevate their visual presence, create impactful campaigns, and enhance engagement across various platforms.
Approach
- Reimagining Brand Identity: A fresh look can breathe new life into a brand, aligning it with its core values and audience expectations.
Crafting Engaging Campaigns: Tailored campaigns that deliver value and resonate with the audience are the key to boosting engagement.
Interactive Experiences: Interactive platforms provide users with an immersive and memorable experience, fostering a deeper connection.
Creative Collaboration: Partnering closely with different teams yields innovative and holistic solutions that drive success.
Outcomes
- Brightfin's brand gained a fresh and modern look that echoed its innovative spirit. Engagement soared as the carefully crafted campaigns resonated with the audience. The interactive platform became a go-to destination, fostering a deeper connection with users.
Achievements
- As the Creative Director at brightfin, I dived headfirst into the challenge. First, we needed a fresh look. I led the rebranding effort, infusing the brand with a new visual identity that aligned with their values and resonated with their audience.
Collaborating closely with the Partnerships and Sales teams, we crafted campaigns that stood out in a sea of financial content. From clever state-of-the-union white papers to engaging email marketing and SEO strategies, every piece was carefully designed to capture attention and deliver value.
But it didn't stop there. I had a vision for an interactive platform that would immerse users in the brightfin experience. This platform became a hub of engaging content, combining valuable insights with an approachable tone.
Brightfin
Brightfin, a rising star in the It managment and financial services sector, sought to revamp its brand image and forge a stronger connection with its audience. The goal was clear: elevate their visual presence, create impactful campaigns, and enhance engagement across various platforms.
Creative Director
Brightfin
2023
Approach
Played a pivotal role in redefining the brand's video content, leading to significant engagement. Crafted cover designs for A-list celebrities, directed campaigns, and contributed articles, leaving an indelible imprint on the publication's visual identity and editorial direction.
Achievements
Brightfin's brand gained a fresh and modern look that echoed its innovative spirit. Engagement soared as the carefully crafted campaigns resonated with the audience. The interactive platform became a go-to destination, fostering a deeper connection with users.
Outcomes
Reimagining Brand Identity: A fresh look can breathe new life into a brand, aligning it with its core values and audience expectations.
Crafting Engaging Campaigns: Tailored campaigns that deliver value and resonate with the audience are the key to boosting engagement.
Interactive Experiences: Interactive platforms provide users with an immersive and memorable experience, fostering a deeper connection.
Creative Collaboration: Partnering closely with different teams yields innovative and holistic solutions that drive success.
- Brightfin C Level
"A Fresh New approach to B2B Marketing and Creative"
