Brightfin, a rising star in the It managment and financial services sector, sought to revamp its brand image and forge a stronger connection with its audience. The goal was clear: elevate their visual presence, create impactful campaigns, and enhance engagement across various platforms.
Creative Director
Periscope Equity
Brightfin
2023
As the Creative Director at brightfin, I dived headfirst into the challenge. First, we needed a fresh look. I led the rebranding effort, infusing the brand with a new visual identity that aligned with their values and resonated with their audience.
Collaborating closely with the Partnerships and Sales teams, we crafted campaigns that stood out in a sea of financial content. From clever state-of-the-union white papers to engaging email marketing and SEO strategies, every piece was carefully designed to capture attention and deliver value.
But it didn't stop there. I had a vision for an interactive platform that would immerse users in the brightfin experience. This platform became a hub of engaging content, combining valuable insights with an approachable tone.
Approach:
Cam Sherrill
0
Brightfin
Achievements
- As Creative Director, spearheaded some of Brightfin's most successful campaigns, including state-of-the-union white papers, email marketing, and SEO strategies.
Innovated with the Partnerships and Sales teams to elevate the company's overall strategy and engagement.
Developed a new visual identity and interactive platform, enhancing the brand's appeal and functionality.
Outcomes
- Reimagining Brand Identity: A fresh look can breathe new life into a brand, aligning it with its core values and audience expectations.
Crafting Engaging Campaigns: Tailored campaigns that deliver value and resonate with the audience are the key to boosting engagement.
Interactive Experiences: Interactive platforms provide users with an immersive and memorable experience, fostering a deeper connection.
Creative Collaboration: Partnering closely with different teams yields innovative and holistic solutions that drive success.
"A Fresh New approach to B2B Marketing and Creative"
- Brightfin C Level
Creative Director
Brightfin, a rising star in the It managment and financial services sector, sought to revamp its brand image and forge a stronger connection with its audience. The goal was clear: elevate their visual presence, create impactful campaigns, and enhance engagement across various platforms.
Approach
- Reimagining Brand Identity: A fresh look can breathe new life into a brand, aligning it with its core values and audience expectations.
Crafting Engaging Campaigns: Tailored campaigns that deliver value and resonate with the audience are the key to boosting engagement.
Interactive Experiences: Interactive platforms provide users with an immersive and memorable experience, fostering a deeper connection.
Creative Collaboration: Partnering closely with different teams yields innovative and holistic solutions that drive success.
Outcomes
- As Creative Director, spearheaded some of Brightfin's most successful campaigns, including state-of-the-union white papers, email marketing, and SEO strategies.
Innovated with the Partnerships and Sales teams to elevate the company's overall strategy and engagement.
Developed a new visual identity and interactive platform, enhancing the brand's appeal and functionality.
Achievements
- As the Creative Director at brightfin, I dived headfirst into the challenge. First, we needed a fresh look. I led the rebranding effort, infusing the brand with a new visual identity that aligned with their values and resonated with their audience.
Collaborating closely with the Partnerships and Sales teams, we crafted campaigns that stood out in a sea of financial content. From clever state-of-the-union white papers to engaging email marketing and SEO strategies, every piece was carefully designed to capture attention and deliver value.
But it didn't stop there. I had a vision for an interactive platform that would immerse users in the brightfin experience. This platform became a hub of engaging content, combining valuable insights with an approachable tone.
Brightfin
Brightfin, a rising star in the It managment and financial services sector, sought to revamp its brand image and forge a stronger connection with its audience. The goal was clear: elevate their visual presence, create impactful campaigns, and enhance engagement across various platforms.
Creative Director
Brightfin
2023
Approach
Played a pivotal role in redefining the brand's video content, leading to significant engagement. Crafted cover designs for A-list celebrities, directed campaigns, and contributed articles, leaving an indelible imprint on the publication's visual identity and editorial direction.
Achievements
As Creative Director, spearheaded some of Brightfin's most successful campaigns, including state-of-the-union white papers, email marketing, and SEO strategies.
Innovated with the Partnerships and Sales teams to elevate the company's overall strategy and engagement.
Developed a new visual identity and interactive platform, enhancing the brand's appeal and functionality.
Outcomes
Reimagining Brand Identity: A fresh look can breathe new life into a brand, aligning it with its core values and audience expectations.
Crafting Engaging Campaigns: Tailored campaigns that deliver value and resonate with the audience are the key to boosting engagement.
Interactive Experiences: Interactive platforms provide users with an immersive and memorable experience, fostering a deeper connection.
Creative Collaboration: Partnering closely with different teams yields innovative and holistic solutions that drive success.
- Brightfin C Level
"A Fresh New approach to B2B Marketing and Creative"
