Generation Flex
Creative Director | Production Designer
Coming soon
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ABOUT
As the Creative Director for the "Gen Flex" documentary, my task was to guide the creative journey of this hyper-stylized film. The documentary delves into the lives of teenage boys grappling with eating disorders, gym addictions, and the intricate dynamics of social media. The goal was to create a visually artistic and emotionally impactful experience.
CREATIVE SERVICES
VIDEO PRODUCTION
PHOTOGRAPHY
SOCIAL MEDIA STRATEGY
CREATIVE & ART DIRECTION
Case
Study
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Approach
Drawing inspiration from the Gen Z aesthetic, I infused the documentary with vibrant and contrasting colors, including vibrant yellow, deep red, and calming lavender. The visual style combined a grungy and lively look, capturing the charismatic personalities of the boys while providing visual respite from the emotional weight of the subject matter.
Achievements
Creative Director of "Generation Flex," a hyper-stylized documentary that delves into the lives of teenage boys dealing with gym addiction and eating disorders.
Utilized contrasting colors and dynamic visuals to reflect Gen Z style, creating a vibrant yet poignant narrative.
Addressed the complex relationship between social media and body image, aiming to spark conversation and awareness around these critical issues.
Outcomes
"Gen Flex" stands as a testament to the power of artistic storytelling. The visual approach, carefully crafted to resonate with the target audience, added depth and authenticity to the boys' stories, offering viewers a window into their world while infusing hope and vitality.
