Esquire
Sr. Creative | Lead Motion Designer | Writer
2018-2023
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ABOUT
During my tenure as a Senior Creative, Lead Motion Designer, and Writer at Esquire, I spearheaded a creative renaissance that revitalized the brand's digital presence and engagement. My mission was to redefine the magazine's video content, design landscape, and social engagement, propelling Esquire to new heights. I also wrote extensively about tech, video games, and culture published both digitally and in print. In addition to all of that I often was a talking head for the brand in video series, Tik Toks, Hosting, and on media appearances for the brand.
CREATIVE SERVICES
VIDEO PRODUCTION
PHOTOGRAPHY
SOCIAL MEDIA STRATEGY
CREATIVE & ART DIRECTION
Case
Study
Cameron has an uncanny ability to fuse art with purpose. His designs don't just catch your eye—they capture your mind."
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Senior Editor at Esquire
Approach
I initiated a holistic approach, revamping various aspects of Esquire's creative identity. I strategically incorporated interactive and human-centered design elements that resonated with diverse audiences. By leveraging my skills in motion design, I infused dynamic visuals that added depth and vitality to articles and features.
Achievements
Led company-wide motion design and writing initiatives, significantly enhancing brand engagement.
Contributed to the reinvigoration of narratives and created engaging, human-centered content.
Directed and produced content for celebrity campaigns and print covers, working with high-profile names like Steve Carell, Ashton Kutcher, and BTS.
Held a crucial role in redefining Esquire's video content and social strategy, leaving a lasting impact on the brand's identity.
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Outcomes
Esquire's creative transformation not only reinvigorated its digital presence but also deepened its connection with readers. By blending interactive design, dynamic visuals, and captivating storytelling, the brand achieved heightened engagement, a pivotal step toward its continuous evolution in the digital age.
