Invesco
Creative Director
2020
ABOUT
Invesco approached me as Creative Director for their ETF campaign, seeking to create a series of explanatory videos that conveyed complex financial concepts in a visually engaging manner. My role extended from Design Direction to Motion Design, all while leading a collaborative team.
CREATIVE SERVICES
VIDEO PRODUCTION
PHOTOGRAPHY
SOCIAL MEDIA STRATEGY
CREATIVE & ART DIRECTION
Case
Study
"A remarkably efficient and elegant solution. Exactly what we wanted and then some"
"
Invesco Marketing Leader
Approach
Understanding the need for clear communication in the financial sector, I spearheaded the creation of a limited series of explanation videos. I harnessed abstract geometric visuals to resonate with a mature audience, steering away from gamification and focusing on creating stunning visuals that communicated professionalism and intention.
Achievements
Consulting Design Director: Led the rebranding efforts, creating a cohesive and modern visual identity that aligned with Invesco’s strategic goals.
Strategic Campaigns: Developed and executed innovative marketing campaigns that increased brand recognition and client engagement.
User Experience Enhancement: Redesigned digital interfaces to improve user experience, resulting in higher client satisfaction and increased usage of Invesco’s digital platforms.
Outcomes
- Orchestrated a groundbreaking ETF campaign, conceptualizing and executing a limited series of explanation videos that translated intricate financial concepts into compelling visuals.
- Leveraged abstract geometric visuals to create a visual narrative that resonated with a mature audience, sidestepping gamification while offering a visually appealing experience.
- Collaborated closely with a team, leading them through design, direction, and motion to bring the campaign to life.
