Invesco approached me as Creative Director for their ETF campaign, seeking to create a series of explanatory videos that conveyed complex financial concepts in a visually engaging manner. My role extended from Design Direction to Motion Design, all while leading a collaborative team.
Creative Director
ETF Campaign
Invesco
2020
Understanding the need for clear communication in the financial sector, I spearheaded the creation of a limited series of explanation videos. I harnessed abstract geometric visuals to resonate with a mature audience, steering away from gamification and focusing on creating stunning visuals that communicated professionalism and intention.
Approach:
Cam Sherrill
0
Invesco
Achievements
- - Orchestrated a groundbreaking ETF campaign, conceptualizing and executing a limited series of explanation videos that translated intricate financial concepts into compelling visuals.
- Leveraged abstract geometric visuals to create a visual narrative that resonated with a mature audience, sidestepping gamification while offering a visually appealing experience.
- Collaborated closely with a team, leading them through design, direction, and motion to bring the campaign to life.
Outcomes
- - Orchestrated a groundbreaking ETF campaign, conceptualizing and executing a limited series of explanation videos that translated intricate financial concepts into compelling visuals.
- Leveraged abstract geometric visuals to create a visual narrative that resonated with a mature audience, sidestepping gamification while offering a visually appealing experience.
- Collaborated closely with a team, leading them through design, direction, and motion to bring the campaign to life.
"A remarkably efficient and elegant solution. Exactly what we wanted and then some"
Invesco Marketing Leader
Creative Director
Invesco approached me as Creative Director for their ETF campaign, seeking to create a series of explanatory videos that conveyed complex financial concepts in a visually engaging manner. My role extended from Design Direction to Motion Design, all while leading a collaborative team.
Approach
- - Orchestrated a groundbreaking ETF campaign, conceptualizing and executing a limited series of explanation videos that translated intricate financial concepts into compelling visuals.
- Leveraged abstract geometric visuals to create a visual narrative that resonated with a mature audience, sidestepping gamification while offering a visually appealing experience.
- Collaborated closely with a team, leading them through design, direction, and motion to bring the campaign to life.
Outcomes
- - Orchestrated a groundbreaking ETF campaign, conceptualizing and executing a limited series of explanation videos that translated intricate financial concepts into compelling visuals.
- Leveraged abstract geometric visuals to create a visual narrative that resonated with a mature audience, sidestepping gamification while offering a visually appealing experience.
- Collaborated closely with a team, leading them through design, direction, and motion to bring the campaign to life.
Achievements
- Understanding the need for clear communication in the financial sector, I spearheaded the creation of a limited series of explanation videos. I harnessed abstract geometric visuals to resonate with a mature audience, steering away from gamification and focusing on creating stunning visuals that communicated professionalism and intention.
Invesco
Invesco approached me as Creative Director for their ETF campaign, seeking to create a series of explanatory videos that conveyed complex financial concepts in a visually engaging manner. My role extended from Design Direction to Motion Design, all while leading a collaborative team.
Creative Director
Invesco
2020
Approach
Played a pivotal role in redefining the brand's video content, leading to significant engagement. Crafted cover designs for A-list celebrities, directed campaigns, and contributed articles, leaving an indelible imprint on the publication's visual identity and editorial direction.
Achievements
- Orchestrated a groundbreaking ETF campaign, conceptualizing and executing a limited series of explanation videos that translated intricate financial concepts into compelling visuals.
- Leveraged abstract geometric visuals to create a visual narrative that resonated with a mature audience, sidestepping gamification while offering a visually appealing experience.
- Collaborated closely with a team, leading them through design, direction, and motion to bring the campaign to life.
Outcomes
- Orchestrated a groundbreaking ETF campaign, conceptualizing and executing a limited series of explanation videos that translated intricate financial concepts into compelling visuals.
- Leveraged abstract geometric visuals to create a visual narrative that resonated with a mature audience, sidestepping gamification while offering a visually appealing experience.
- Collaborated closely with a team, leading them through design, direction, and motion to bring the campaign to life.
Invesco Marketing Leader
"A remarkably efficient and elegant solution. Exactly what we wanted and then some"
