Field Kit

Music to look at evidence too

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Cam Sherrill

SR. CREATIVE DIRECTOR

Sr. Creative Director at Bald. Art/Design. Journalist & Writer. Professional talking head on toys, gaming, theme parks, brands, & fast food. Everything below is evidence.

Currently — Sr. Creative Director, Bald.

Frank, watched The Three Martini Lunch
exhibit b
top secret
the chomz, bagged Everlake card The Studio Way the red herring, bagged the subject, sketched the toys the Carell cover
don't touch
the eye →
drag us!
the pigeon
SELECTED WORK

The Work

Ten-ish years of brands, campaigns, covers, expert testimony, and a few documentaries. Hover a folder for the short version, open one for the whole damn case. Scroll sideways, there's more than fits. See everything →

THE PERSON BEHIND THE PAPERWORK

About Cam

ART DIRECTOR TURNED
JOURNALIST TURNED
SR. CREATIVE DIRECTOR.

I love doing things. Mostly all creative things. Started as a designer and motion designer, moved to art direction, journalism, and now we're here. Where is here? Leading a team of the best damn creatives I've worked with at Bald agency across clients like Amazon, Herr's, Bakerly, KPMG, Verizon, and more logos than a NASCAR hood. Before that: CD at a few odds and ends, Creative strategy, and Esquire, doing art, design, motion, and words. Occasionally: television, about toys, and other things.

Work should look specific and tell a story, or at the very least like some giant weirdo made it.

CURRENTLY — BALD. PREVIOUSLY — ESQUIRE · ENGINE · BRIGHTFIN Full rap sheet →
Cam
Cam
[PORTRAIT 03]
[PORTRAIT 04]
Cam and the bus

CAREER AT A GLANCE

0

Years on the case

0

Brands on record

0

Published bylines

0

Blues discovered (everyone wants a blue.)

0

After Effects crashes

WHAT I BELIEVE, AND HOW I WORK

How I Work

Care about the story. And how we tell it.

Let it come from you. Nobody else has your specific problems.

Show your work. Especially when it's bad.

01

Discover

Digest before we make.

This is the detective phase. Strategy hands us the case file, we read it, talk it out, and pull it apart together, strat playing Watson to our Sherlock.

02

Define

Give the story direction.

We connect the dots and shape everything we've learned into one sentence a brand can stand on. Gut-check: pull the logo off. Still feel the story? Good.

03

Design

Make the story visible.

Start wide and weird. When the story's powerful enough, the design builds itself, the work feels inevitable instead of decorated.

04

Deliver

Build what people actually touch.

Control the reveal, make them wait for it. Then hand off guidelines built so the next person can open the file and instantly feel the intent.

MANAGEMENT STYLE —

The Core Thread

Take care of the people who make the thing.

01

Help will always be there for you. You'll never be in trouble for asking for it.

02

Always keep their name on the awards sheet.

03

Hire curious juniors, and kind seniors.

04

Push people to step on the tightrope, but give them a massive safety net.

USE YOUR FIELD KIT →

There's gold and jewels in the walls. But it was a few apartments ago.

MAGNIFY ME

Bet you were expecting a secret? Sorry, fresh out. Email me some new secrets. Who's your crush? Steal or litter lately?

can't read something?
grab the magnifying glass →

WRITING & PRESS — POSTS + BYLINES

The State of the Art

Dispatches on creativity, AI slop, meeting titles, and other crimes. Written by Cam From Work, a man legally required to have opinions.

A few weeks ago, at our company retreat, I rode a mechanical bull. Several times. Depending on who you ask, legally too many times.

The State of the Art( by Cam From Work )

If I see one more mirrored slop piece of thought leadership I'm going to spit up like a baby.

The State of the Art( by Cam From Work )

The Three Martini Lunch. An institution, under investigation.

The State of the Art( by Cam From Work )

The art of the meeting title. Sauce Boyz Town Hall. SmART DepARTment. Jessica x HR Final Warning (SERIOUS)(JUST CHATTING).

The State of the Art( by Cam From Work )

[BYLINE — ESQUIRE ARCHIVE. DROP HEADLINE.]

EsquireCameron Sherrill

[POST — DROP HEADLINE FROM THE ARCHIVE.]

The State of the Art( by Cam From Work )

[BYLINE — THE RED BULLETIN. DROP HEADLINE.]

The Red BulletinCameron Sherrill

[POST — DROP HEADLINE FROM THE ARCHIVE.]

The State of the Art( by Cam From Work )

A few weeks ago, at our company retreat, I rode a mechanical bull. Several times. Depending on who you ask, legally too many times.

The State of the Art( by Cam From Work )

If I see one more mirrored slop piece of thought leadership I'm going to spit up like a baby.

The State of the Art( by Cam From Work )

The Three Martini Lunch. An institution, under investigation.

The State of the Art( by Cam From Work )

The art of the meeting title. Sauce Boyz Town Hall. SmART DepARTment. Jessica x HR Final Warning (SERIOUS)(JUST CHATTING).

The State of the Art( by Cam From Work )

[BYLINE — ESQUIRE ARCHIVE. DROP HEADLINE.]

EsquireCameron Sherrill

[POST — DROP HEADLINE FROM THE ARCHIVE.]

The State of the Art( by Cam From Work )

[BYLINE — THE RED BULLETIN. DROP HEADLINE.]

The Red BulletinCameron Sherrill

[POST — DROP HEADLINE FROM THE ARCHIVE.]

The State of the Art( by Cam From Work )
BYLINES LIVE WHERE THEY WERE PRINTED — The Red Bulletin → [Gaming Mag] → Men's Health →

EVERY SHERLOCK NEEDS THEIR WATSON

Lil' Guy
Adoption Event

the original. free with purchase of nothing.

New lil' guys (almost) every week, bagged and tagged. Adoptees follow you around the site.

↑ Back to the top
HIGH-LEVEL WORK — STILLS & FOOTAGE

Highlight Reel

01 / 08
▶  SHOWREEL — 90 SECONDS · [EMBED]

FRAME 00 — THE REEL

FRAME 01 — ESQUIRE

FRAME 02 — HERR'S CHOMZ

FRAME 03 — HISTORY CHANNEL

FRAME 04 — CINEMA PUZZLES

FRAME 05 — BAKERLY × MIAMI OPEN

FRAME 06 — EVERLAKE

FRAME 07 — CAMP BRAVEWAYS

FRAME 08 — BATM

FRAME 09 — GENERATION FLEX

FRAME 10 — WATCHING FRANK

FRAME 11 — THE SUBJECT, ON SET

FRAME 12 — THE STATE OF THE ART

See the full gallery →
FAQ — QUESTIONS PEOPLE ACTUALLY ASK

Ask Anything

Q: What's it actually like to work with you?+

A: Fast, loud in the fun way, quiet in the deadline way. You'll get more options than you asked for and one strong recommendation, because bringing twelve logos to a meeting is a cry for help.

Q: So do you do branding, campaign, film, or writing?+

A: Yes. That's the whole bit. Journalist turned designer turned director. Pick a lane and I'll bring the other three anyway.

Q: What do you look for in a team?+

A: People who show bad work early. Ego belongs at the review stage, never the sketch stage.

Q: Are you available?+

A: Directing at Bald. and very happy about it. For talks, panels, television about toys, and the occasional side quest: the tip line is open.

Q: Is the mechanical bull thing real?+

A: Legally, several times.

Didn't see yours? The tip line never closes. Ask away →

REFERENCES — ON THE RECORD

The References

There’s a levity to him that makes people laugh, and a depth that makes them stay.

— Jacqui-Leigh, again. she had more.

Cam’s unique way of thinking shows up in his work and in his selfless leadership — gently nurturing, open-minded, and always lots of fun. Working with him so early in my career is something I’ll always be grateful for.

— Liv Proudfoot, midweight → senior → lead on his watch

It’s rare to work with a creative director this strong creatively who’s equally strong in process, managing, and mentoring. And when you’re working with Cam, things will actually get done.

— Kaylee, ops director. keeper of the timelines.

Beige and neutral simply aren’t states Cam is capable of existing in. He’s driven to be exceptional — not at the things everyone else competes in, but at the things nobody’s thought to compete in yet.

— Jacqui-Leigh, people & culture. front-row seat, two years.

CONTACT — THE TIP LINE IS OPEN

Get in Touch

Wanna chat? Get in touch!

OPEN FOR: TALKS · TELEVISION · WRITING · CHATS

cam@camsherrill.com

or Follow on Instagram · DM on LinkedIn

EVERY LIL' GUY, BAGGED AND TAGGED

The Full Collection

Click a bag to adopt. No paperwork. No refunds.

EsquireENTERTAINMENT · MARCH 29, 2023 · 5 MIN READ

The Life and Death of the Video Game Cheat Code

In the '90s, cheat codes—Big Head Mode, anyone?—dominated video games. Now, in gaming's prestige era, everything is earned the hard way. What gives?

BY CAMERON SHERRILL

“Left, Down, A, B, A, B, Right, Left, R2+R3, enter… Oh! You startled me. What was I doing? Well, I was plugging in a cheat code. Not only did I just unlock Air Bud, Ashton Kutcher, and Dale Earnhardt Jr. as writers for Esquire.com, but you should probably check your bank account. Holy cow, that's a lot of zeros!*”

*My editor told me that I am not allowed to access the bank accounts of Esquire readers.

Read the full piece at Esquire ↗ FROM THE ARCHIVE

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Full case study →

Findings

Evidence Log

Case Closed